Refined and simplified title: L'Oreal Paris Voluminous Brown Balm Mascara

Introducing L’Oreal Paris’s latest innovation: Voluminous Noir Balm, a mascara crafted with 99% natural origin ingredients for unparalleled volume and care. This breakthrough vegan formula doesn’t compromise on results, delivering bold, clean volume, length, and definition that magnifies lashes up to 7 times fuller. Designed with a washable, clump-free, flake-resistant, and smudge-proof formula, it ensures all-day wear without the hassle.

The heart of Noir Balm lies in its new flexible elastomer brush, meticulously engineered to coat every lash from root to tip with a caring formula infused with lash-conditioning ingredients. This mascara is allergy tested, suitable for sensitive eyes, and consciously free from Parabens and Mineral Oil.

What does 99% natural origin mean? It signifies that our ingredients are either unchanged from their natural state or have undergone minimal processing while retaining more than 50% of their molecular structure from their original natural source. The remaining 1% of ingredients complements this natural base.

Our washable volumizing mascara is your go-to for instantly creating bold, clean volume. Its buildable formula not only volumizes but also lifts, lengthens, and separates lashes, achieving up to 7 times fuller lashes. Flake, clump, and smudge resistance ensure a flawless finish every time.

More than just mascara, Noir Balm is a caring formula. Made with 97% natural origin ingredients, its ‘balm-in-mascara’ design includes a flexible brush that lengthens and defines lashes. Free from parabens and mineral oil, it’s gentle enough for sensitive eyes.

Complete your eye makeup with confidence using our collection: from smudge-proof eyeliner for sleek lines, brow definers for shaping, to eyeshadow palettes featuring shades tailored for every eye color. L’Oréal Paris empowers you to create your perfect look with our comprehensive range of makeup, including foundations, concealers, highlighters, eyeshadows, lipsticks, and more.

L’Oréal Paris Beauty represents a leading force in total beauty care, headquartered in Paris. We bring you innovative products and expert insights from our beauty professionals in makeup, skincare, hair care, styling, and hair color. With L’Oréal Paris, elevate your beauty routine with confidence and expertise.

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