Mad Lash Mascara

Welcome to theBalm, a brand committed to creating premium cosmetics that are accessible. Our mission is to be there for you when you want to look good in a matter of minutes, as we believe that confidence is a gorgeous color on you.

Over the years, our philosophy has remained the same: to create makeup that inspires you to do what you love and look good doing it. We're dedicated to empowered glamour, helping you feel your best and look incredible as you turn heads for all the right reasons.

Explore our Customer Favorites, including our clean and green products, luscious lips, skincare your face will love, and more. Whether you're feeling cheeky or just want to view our latest posts, we've got you covered.

Introducing our star product, the theBalm Mad Lash Voluminous Water-Resistant Mascara. With its injection-molded wand and rich black shade, this mascara takes lashes to new heights, delivering intense volume and definition. Available in full and travel sizes, it's the perfect on-the-go companion for your makeup routine.

Discover our other must-have products, such as the Will Powder Blush Quad, Anne T. Dotes Concealer, Brow Pow, Meet Matt(e) Hughes Liquid Lipstick, Male Order First Class Eyeshadow, and the iconic Mary-Lou Manizer Luminizer Highlighter. Each item is crafted with care, ensuring a high-quality and accessible experience for you.

At theBalm, we're committed to creating clean and green products that are cruelty-free and paraben-free. From our Schwing Liquid Eyeliner to the Anne T. Dotes Tinted Moisturizer and the Bronzilla Bronzer, our extensive range caters to a variety of beauty needs and preferences.

With a 'beauty in five minutes' philosophy, theBalm's multi-use makeup and skincare have become its calling card, offering quick fixes and wondrous solutions for a wide range of beauty wants and needs. We're here to help you release your inner artist and feel fabulous, wherever the day takes you.

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